Ben Cooper

Group Innovation Director M&C Saatchi Sydney. Co-Creator O Six Hundred Kayak. Proud father. Loving husband. British.

» design

No I’m not X-Type?

Published December 12, 2005

Are you X-Type? is the new campaign website for the The Jaguar X-Type 2.2 Diesel. Look maybe its me, but I find this pseudo online advertising really lame. I pop my name in, watch some

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Royal Britannia..

Published December 9, 2005

How very un-British, a union-jack coffee table – one is more likely to enjoy tea… See other cool designs from the UK at SUCK

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How does Ideo do it?

Published December 8, 2005

“The secret, it turns out, reduces to one of those touchy-feely terms that make MBAs squirm: “empathy.” In the Ideo universe, great design doesn’t begin with a far-out concept or a way-cool drawing. It

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IDEO :: The Ten Faces of Innovation

Published December 8, 2005

Tom Kelley is the General Manager of design & innovation agency Ideo. His book The Ten Faces of Innovation looks interesting (i haven’t read it). Over the years, Tom has observed a number of

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