Ben Cooper

Group Innovation Director M&C Saatchi Sydney. Co-Creator O Six Hundred Kayak. Proud father. Loving husband. British.

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Kittens sing my name, sing my name

Published February 22, 2008

New work from us. Get happy with the bankwest kittens who’ll sing a little song for you.

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2007, Digital Creative, year in review

Published February 12, 2008

This is a blog version of the article I wrote for INSIDEFILM #105 (click to download pdf) Dec 07/Jan 08 edition. Looking back at the year seems to get harder and harder, simply for the

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Good Things Should Never End

Published November 7, 2007

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A few Good Creative Men

Published October 12, 2007

This is hilarious, sent around the office by Donal. Originally viewed on Viral Video Chart.

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ABC Media Report. My first radio interview.

Published October 12, 2007

Yesterday, The Media Report, presented by Antony Funnell, covered The future of advertising online. Antony interviewed two experts and me. The first Professor Duane Varan, he’s the Director of the Interactive Television Research Institute at

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A world without interruptions (aka advertising)

Published September 16, 2007

An irony if ever I saw one. An ad for Sky Movies telling us that they dont have adverts in their movies (which is a good thing). I do like the idea of an

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Australian Creative Magazine: Future Shock Article

Published August 7, 2007

I was asked to write an article for the August issue of Australian Creative on the Internet in 10 years. Sadly the whole thing didn’t get published (only up to 16.00, that’ll make sense

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23. Pass on the paranoia!

Published February 26, 2007

So the ‘Engage’ team at Host has been hard at work again. This time its for New Line Cinema and ‘The Number 23’ film. The plot outline (from IMDB) “A man (Jim Carrey) becomes obsessed

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Host causing Double-Trouble

Published October 23, 2006

We’ve just launched a ‘viral’ (I hate that word), for McKenna Bourbon. Recipients of the piece think their friend has called into Nova 106.9 (thats in Brisbane) and has miraculously answered a rather tricky

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Digit London’s New Website

Published April 11, 2006

Justin from Digit London left a comment on my Coca-Cola World Chill posting, explaining they’ve got a new website. Well he had the desired effect, its now linked from my homepage… keep up

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The British Council makes poms whinge

Published April 9, 2006

The British Council’s ‘Realise Your Dreams’ campaign is hilarious. M&C Saatchi have created the idea that ‘Poms will whinge’, the funniest part of the campaign being a film that depicts a fictitious artist called

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Pimp my wheels

Published April 3, 2006

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Take Note – Handwriting without using your hand

Published February 27, 2006

This is our first major project as Engage, Host’s new interactive arm. The site is for Staedtler. It connects on and offline through the written word. Inviting site visitors to say something, whether

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Ask your MP about Climate Change

Published February 24, 2006

Sticky Question is the latest video promoting The Big Ask. It has one simple aim – getting people to ask difficult questions about climate change so the Government is persuaded to take action.

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