Ben Cooper

Group Innovation Director M&C Saatchi Sydney. Co-Creator O Six Hundred Kayak. Proud father. Loving husband. British.

Category for advertising

Do you work here?

Published March 29, 2010

Some home truths.. if you’ve worked in Ad world and get digital then you’ll probably relate to most of this. Everyone knows they need to change, and it’s about bloody time they did, rather

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My ‘Hardchorus’ for Rachael

Published February 10, 2010

Lovely bit of work from Puma, The Hardchorus. An unlikely choir sing their hearts out for valentines and match day! Nice and simple Facebook integration allows you to get the message to your loved

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Nike Live Stong Chalkbot

Published October 8, 2009

I know I’ve been offline for a while, but how did I miss this? A new friend in NYC just sent me the link to the Chalkbot created by Deeplocal for Nike and the

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NAB use Keith Loutit’s tilt shift photography

Published October 8, 2009

I posted on Keith Loutit’s ’tilt-shift photography’ technique a while back. First finding his work on Vimeo. Good to see NAB / ClemengerBBDO (Melbourne) using him and his technique in their latest ad ‘The Little

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Frozen fly-through of shootout scene… NUTS

Published April 23, 2009

Created by Stink Digital for Philips new 21:9 cinema TV, commissioned by Tribal DDB Amsterdam. Must be watched, full screen and in HQ. First found on

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Twitter Streamgraph for benhamin

More twitter data visual tools…

Published April 8, 2009

Via @art_s discovered Twitter Stream Graphs (screengrab), Twit Arcs and Twitter Spectrum. All provide data visualizations for twitter profiles and keywords – tools created by @JeffClark.

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Three case studies worthy of your time…

Published April 8, 2009

Uniqlo – Uniqlock by Projector. Undeniably one of the most innovative and creative uses of the web to date. Evident that technology didn’t get in the way – only enhanced and took it further. Tate

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Honda’s problem playground case-study

Published April 7, 2009

Creative idea, channels and execution explained for the ‘Problem Playground’ campaign for Honda by Wieden + Kennedy London. Visit the campaign website here – which is slow, but worth the wait. Another good idea

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10 informational diagrams, by Mr Armano

Published February 18, 2009

Mr Armano, can I call you David? David [amongst other things] creates diagrams that simplify this quagmire of information that we try to make sense of on a daily basis. These ‘informational graphics’ make the

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Followers of Mad Men on Twitter

Published November 5, 2008

I’m a new convert to the brilliant show Mad Men. Not just the show but its extension online. I’m currently doing my best to decipher the Twitter experience that’s running in parallel. My reason

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Illuminate your dark side

Published June 27, 2008

Questionable title I know (perhaps you can suggest something better?). But I had to intro this great pic/ad with something. I wonder if Philips are the light bulb choice for Star Wars fans. Found on

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The balloon race is on!

Published June 25, 2008

I’ve exhausted my ‘booster can’ already, mainly down to the fact that I didn’t know what I was doing… just clicked away on the arrows. Unsure when the booster gets replenished, but I need

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Internet Balloon Race, Upcoming Orange Campaign

Published June 18, 2008

Just found a balloon of a Racoon on Faris Yakob’s blog. Clicking through I discovered this upcoming campaign for Orange in the UK. Poke are responsible [again]. They keep turning out great work for

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Good overcomes bad! & new media is the weapon.

Published March 26, 2008

Chris Brogan just highlighted this video post from Gary Vaynerchuk. The post in my mind captures what the Cluetrain predicted back in 1999, ‘the end of business as usual’. Today, our lives are transparent

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The Truth

Published March 18, 2008

Sent from the invincible Simon Wassef, my mirror on the world, on the other side of my

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