Black = function, titanium = form. Well according to the ‘Persuadatrons’ on the Lenovo IBM Thinkpad micro-site Which Side Are You On?.

I like the idea of inclusion in colour preference, I doubt this actually impacts on stock levels – but its a step in the right direction when your breaking convention. Afterall Thinkpads should always be black.

The micro-site was created by Ogilvy Interactive.