Yesterday, The Media Report, presented by Antony Funnell, covered The future of advertising online.
Antony interviewed two experts and me. The first Professor Duane Varan, he’s the Director of the Interactive Television Research Institute at Murdoch University in Western Australia. The second, Anne Parsons who is the Chief Executive of the media buying agency, MediaCom.
Its a good discussion and well worth listening to, stream or download the whole show from the ABC here. Or read the shows transcript.
Below is just my bit, click the + on the audio player to have a listen.
