Yesterday I presented at the APG (Account Planning Group) Australia. I was asked by one of our planners to put together a session on digital planning. I felt that the session needed to cover how to plan for today’s fragmented media landscape, the tools that can help us with insights and what we can expect next.

What better team players to get together than Melanie Sweet and Gabi Scott from Google, and Jenifer Wilson from Lean Forward.

My presentation, above, acted as an intro to the session and presented a way to approach digital strategy for this advancing media landscape. Next was Google, showing us how to best use Google Trends, Google Insights for Search and Google Ad Planner for insights and understanding audiences. Jennifer Wilson then took us through Web 3.0 and beyond. Showing us the logical advancement of the digital medium and how we’ll instinctively demand and want these services.

The format was like a ‘dinner party’, a long table with everyone intermingled, which at first threw me… but ultimately worked really well at keeping the session interactive. I think everyone got a lot out of it, well I certainly did. Feel free to comment on the pres, I’d welcome feedback.

Presentation credits:
David Armano – for diagrams that say it all
Avenue A / Razorfish – for that one diagram that inspired the structure for showing how to plan for digital
BBC ‘Britain from Above’ – for visualising digital footprints
Millward Brown – for succinctly showing media evolution
Jenny Williams – for sharing the Madonna concert cellphone activity visual