The In Rainbows ongoing release/re-use continues to amaze me… The singles from the album become a vehicle for all types of communication benefiting everyone involved from remixing to this re-work of ‘All I Need’ for MTV Exit shown here.

The split screen shows a day in the life of two kids, in such different worlds; one in the comfort of a typical western home and school, the other woken with a kick and set to work in a factory. Makes you realise how fortunate we are to be able to nurture and grow our children in relative comfort and safety. The clip raises awareness of the issue of child exploitation and human trafficking that needs our attention and support.

The idea was from Sydney agency Colman Rasic Carrasco. The video was created by Revolver Film, the left-had split screen was filmed at my partners little boys school, right here in sunny old Sydney.

Lets hope more bands see the value in letting their songs be used for good. The power and the reach of this collaboration will no doubt be astounding.