Chris Brogan just highlighted this video post from Gary Vaynerchuk.

The post in my mind captures what the Cluetrain predicted back in 1999, ‘the end of business as usual’. Today, our lives are transparent and on show through the social services that we choose to surround ourselves with, whether its flickr that tells it in pictures, twitter in 140 characters and Qik in realtime streaming video. We’re open to the world, our friends and family.

Its just logical for us to expect companies and brands to behave in the same way and not hide behind advertising, marketing and PR, but embrace the chance to have a relationship, the chance to have a dialogue.

Gary’s got the words and the way – so probably best you watch the clip.