Ben Cooper

Group Innovation Director M&C Saatchi Sydney. Co-Creator O Six Hundred Kayak. Proud father. Loving husband. British.

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A world without interruptions (aka advertising)

September 16, 2007

An irony if ever I saw one. An ad for Sky Movies telling us that they dont have adverts in their movies (which is a good thing). I do like the idea of an ad free world – well ads in the traditional sense of the word – there are far smarter ways to engage audiences than placing a huge billboard in their path. Seems so dumb don’t you think?… interruption just annoys everyone… we’re all willing to hear what brands have to say, but don’t bludgen us into listening.

Video first seen on Fresh Creation

Tags:
Category: advertising, whatever
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