The four founders of Lean Mean Fighting Machine; Dave Cox (79), Dave Bedwood (80), Tom Bazeley (81), and Sam Ball (79) died last night in a freak hover-board accident.

The four met at an online advertising agency at the height of the ‘dot.com’ bubble at the turn of the century. By 2004 they had left to form Lean Mean Fighting Machine. Their goal was to become the world’s greatest online advertising agency.

Read the obituaries on BBC 17. Watch the BBC documentary.